An Unconstrained, Multi-Strategy, Smart Beta Approach To Ensuring The Realization Of 2 And 20

I found this in the February 18 issue of The Economist.  It is a most amazing and amusing satire of the euphemism and creative wordsmithing I see so often used to obscure the message to be delivered.  Resisting the urge to copy the entire column, I offer this excerpt:

Most importantly, Zilch Capital used to refer to itself as a “hedge fund” but 2008 made it embarrassingly clear we didn’t know how to hedge. At all. So like many others, we have embraced the title of “alternative asset manager”. It’s clunky but ambiguous enough to shield us from criticism next time around.

I encourage my readers to enjoy the whole thing.  You won't regret it.